Hatched Labs

As the head of the creative department at Hatched Labs, I spearheaded marketing and creative initiatives for the Giant Eagle family of brands, including Market District, Giant Eagle, and GetGo. My role involved overseeing all facets of outbound marketing, ensuring a cohesive and innovative approach across various channels. I directed creative efforts for print, digital, and app-based campaigns, developing and executing strategies that elevated brand visibility and engagement. By managing a diverse range of projects and integrating creative solutions, I ensured that all marketing materials and campaigns aligned with the strategic goals of the brands.

Managed Multinational Creative Teams: Led a large and diverse team of creatives, copywriters, project managers, and app developers across local, East Coast, and international locations, including Mexico City and India.

Implemented Project Management Systems: Spearheaded the rollout and training of a new project management software across the company, enhancing workflow efficiency and collaboration.

Developed Grocery Delivery App: Directed the creative and development efforts for a cutting-edge grocery delivery app, providing top-tier marketing support for three brands while ensuring exceptional user experience and functionality.