Nova Lighting

Rebranding and Relaunch for a Century-Old Lighting Company.

Functioned as Creative Director and led the rebranding and relaunch efforts for this historic lighting company, celebrating its centennial anniversary. This project involved an in-depth exploration of the company's rich history, including the founding family, and its evolution from its origins in New York City to its significant role in the mid-century design movement in California.

Revamped design brand standards and visual identity to elevate the brand's presence and differentiate it from competitors that had been imitating its style.

Developed a comprehensive timeline and brand history guide to enhance internal team knowledge and educate customers on the company’s heritage and product evolution.

Formulated and implemented new brand strategies for digital marketing, including web platforms and social media, to increase brand visibility and engagement.

Identified and curated historical designs for a new Heritage Collection, leading efforts to remanufacture and market historically accurate pieces.

Print and Digital Catalog.