In-Shape

Fitness has been a lifelong passion, and leading the creative direction for In-Shape Brands was an exciting time. Managing a talented creative team and overseeing all aspects of marketing, creative strategy, and member experience my role encompassed every member touchpoint, including outbound marketing, signage, digital advertising, and app development. Additionally, driving club experience and branding, club design, proprietary retail design, internal sub-brands, and corporate vision and strategy.

VTL Training Studios. Small group training program, subranding and physcial studio design.

R Studio Relax and Recovery Studio. Subranding, concept, and physical studio design.

The FYT app, developed for at home and remote workouts both live and archived. Customized to each users workout style.